Isabelle is a Franco-Moroccan native who grew up in Casablanca, Morocco. Since her youth, Isabelle had a unique connection with fashion …she made clothing for her dolls, a talent she got from two previous generations. It was her mother and her grandmother who gave her her first sewing machine.
For many years Isabelle worked in Communication and Events Department between France and Morocco, but one thing led to another and her passion for sewing and fabrics became her profession and grew into a business.
Pregnant with her son, Akan, she couldn't find anything in childrenswear that fitted her expectations - it was therefore natural that she set about creating children's clothes for her little boy. Her friends loved them and encouraged Isabelle to launch her own collection for children.
She gave it a shot and launched ‘ZAZBaby’ in December 2012. With her talent, her cultural roots and precious heritage evident throughout her collection, Isabelle brings you a unique range of quality kids’ clothing and women accessories.
Off the back of this success, Isabelle went on to open her own showroom in Casablanca, in May 2013.
It is our pleasure to be able to give you the opportunity to discover Isabelle’s world and style here at Eyya lifestore.
The ZAZBaby brand speaks to stylish clothing using the softest fabrics that reflect ethnic chic and elegance… we love it!